Video Standards Conversion

video standards conversion

HD and SD upconversion, downconversion, cross-conversion and NTSC/PAL standards conversions are executed using the best hardware on the market. Chicago HD can handle virtually every type of HD and SD standard conversion. We utilize real-time Teranex and AJA hardware converters, enabling us to perfectly re-scale and re-time HD and SD video images. Your video will be processed in the digital domain 100% of the time, avoiding a conversion to analog video unless the specifications of the deliverable demand it. Standard conversions can be handled to and from tape or file-based formats.


High definition productions often require the inclusion of standard definition material because the footage is vital to telling the story. Chicago HD can upconvert SD footage to HD with a choice of aspect ratios: pillar box, zoom, widescreen and Smart aspect that warps images from 4:3 to 16:9 with less visible stretching of the image that normally occurs with widescreen.


Yes, sometimes we’re still required to deliver in standard definition. Downconversions are essentially standard definition versions of HD sources with a choice of three different aspect ratios: letterbox, center‐cut or anamorphic.


We can cross-convert between 720p, 1080p and 1080i as well as NTSC and PAL.


We can handle all your video transcoding needs including H.264, MPEG, video transport streams, iTunes packages, Windows Media and other compressed formats.

Please contact us to discuss your video conversion needs so that we may provide you with an accurate estimate of time and cost.